Religion in the Public SquareVen. Fulton J. Sheen, Dr. Martin Luther King Jr., and Rev. Jerry Falwellreligious leaders who popularized theology through media campaigns designed to persuade the public In Religion in the Public Square, James M. Patterson considers religious leaders who popularized theology through media campaigns designed to persuade the public. Ven. Fulton J. Sheen, Dr. Martin Luther King Jr., and Rev. Jerry Falwell differed profoundly on issues of theology and