The Book of Ichigo Ichie: The Art of Making the Most of Every Moment, the Japanese WayFind happiness by living fully in the present with this definitive guide to ichigo ichie the Japanese art of making the most of every moment from the bestselling authors of Ikigai. Every moment in our life happens only once, and if we let it slip away, we lose it forever an idea captured by the Japanese phrase ichigo ichie (pronounced itchy GO itchy A). Often spoken in Japan when greeting someone or saying goodbye, to convey that the encounter is